Funny story: when we were heading home from vacation, waiting at the airport, I decided to get another book to read since I was almost finished with Prey. At the time, most of the stores weren't open, but there was some news stand open that had a few books. Most of them looked pretty bleh, so I figured I'd give Harry Potter a shot - the only one I was somewhat familiar with. Little did I know that it was the release date for the new book, and as a bonus, I got a "free" book bag.
Half the people that saw me with it were like, "OMG! The new Harry Potter book! Did you have to wait in line to get it?"
"Uh, no... I just got it at the store right over there..."