Bloom bids farewell to giant muffin
The giant missing muffin is toast.
That’s the word from Greer, S.C., police, about the fate of the 4-foot-tall, 6-foot-wide, 200-pound “Bloomberry” muffin stolen from outside a Bloom grocery store.
“We’re very disappointed that it wasn’t recovered intact, but the mystery is solved,” said Karen Peterson, spokeswoman for Lion LLC, which owns Bloom.
The giant pastry, a Bloom’s icon constructed two years ago for an advertising campaign, was stolen Friday, July 13, then set on fire and run over, Peterson said.
It was located Aug. 8, but “had been burned beyond recognition," according to a Greer Police Department press release.
Lt. Chris Varner said that, during the investigation into the giant pastry’s disappearance, police checked a surveillance video from the Bloom store. They also received an anonymous tip, according to Peterson.
“We looked at the vehicles, located some kids in similar vehicles and started talking to them,” Varner said. One juvenile told police he knew where the muffin was.
“They confessed that they burned it. The night they stole it, they set it on fire with gasoline,” Varner said.
Despite its state, Varner said, police believe that the burned remains are indeed the giant Bloomberry. “But we can’t do any DNA testing,” he said.
Police will continue to interview the suspects, who could face grand larceny charges because of the cost of the muffin — $4,500, Varner said.
Peterson said that Bloom will not press charges.
Police will not release the names of suspects due to their ages and the continuing investigation.
“It was just a lack of anything else to do,” Varner said. “They thought it would be cute to steal the Bloomberry muffin.”
Peterson said that, if the anonymous tipster comes forward, he or she will receive the $300 reward and Bloom will donate $300 to the Loaves and Fishes food bank.
Will Bloom replace its large signature sweet?
“We’re hoping to,” Peterson said. “It’s a very unique marketing tool. But nothing will ever replace the original.”
The Stupid Story of the Week is reported by Tracy Majka.
got a pic of the muffin but i dont think u wan t to c it its not prety